“Clearly the four films that we’ve announced…’Iron Man 2,’ ‘Thor,’ ‘Captain,’ ‘Avengers’ which are all happening and are all at various stages…clearly we’re sewing seeds within them. I’ve always been very vocal about saying ‘we’re not just going to cram in Easter eggs that one tenth of the audience will understand at the expense of the experience of watching the movie. That’s really all that matters – the movie itself. I think we successfully navigated that in the first ‘Iron Man,’ no one knew what the hell Shield was but by the end of ‘Iron Man 2’ all you need to know is it was some secret organization, the guy wanted to get a meeting, he kind of helped out at the end, call the Shield…and if you wait for the credits, Sam Jackson popped up.

I’ve always been a fan of even if there’s only five fanboys in any given packed auditorium across the country, they’ll be vocal enough that when there’s a little globe beneath the water in ‘X-Men 2’ they’ll go ‘Oh man that’s cool.’ Everyone else will go ‘what’s that? What is that?’ and they’ll start to think. The same happened for Nick Fury…you get excited because it’s Sam Jackson, you recognize him. Why such a big actor in this tiny five second thing at the end of the movie? There are enough people to whisper and to tell them. And that picked up very quickly, I was very pleased about that. A lot of magazines the next week were doing sidebars on Nick Fury and who he is, which I think was great for a character that’s never been in anything other than a TV movie and the comics.”

“It certainly comes into play. I think that we’d be foolish to forge ahead without considering that but the truth is ‘Captain America’ is really the story of Steve Rogers…like Peter Parker, like Tony Stark.By the way, Tony Stark is about as jingoistic a guy there is. He’s constantly talking about America, what’s right for America, making weapons to go to war with the rest of the world with…and it did extremely well overseas because his story was engaging. You know, this movie is Steve Rogers’ origin story and I think it is our burden and our job to make Steve Rogers as appealing as all of the other characters. Appealing in what he wants and what he thinks is best, in doing what he thinks is right regardless of orders that he’s given. He’s not just the perfect boy scout who follows the orders all the time, he’s got an ideal he wants to live up to. Also setting it in World War II, the Marvel version of World War II, I think is going to open it up in another big way. And then the rest is just marketing.

What’s funny is, it will actually end up being our most diverse and our most international film in terms of the content of the movie itself. It takes place overseas much more than any of our other films do. In terms of cast…there’s a group that Steve works with that will have an opportunity for many more international actors than any other film.”

He continues to talk more about the origin of “Captain America” and says “As you know, the origin of ‘Captain America’ is really the origin of the Marvel universe. There’s a really cool comic thing coming called The Marvel’s project, that I have nothing to do with, but it’s very, very cool and interesting and it’s not dissimilar to what we’re doing with ‘The First Avenger: Captain America.” There’s a reason that the movie’s called that and it’s because it’s about that time in Marvel history when the idea of the superhero began to emerge.”

He talks about the stage of development on “Captain America” and Joe Johnston “He’s finishing up ‘Wolf Man’ and we’re half-way through developing the script now, then he comes and joins us full time in October for a June next year start of production.”

Feige’s asked about whether Thor director Kenneth Branagh and Jon Favreau will discuss what their direction would be, most probably in terms of binding everything together.

“I think that’s the idealized version of what it could be. The Marvel bullpen version of filmmaking. You know, there’s a lot more pressure, there’s a lot more money, there’s a lot more time. But as Jon said on the panel, Ken’s right upstairs we were filming on stage ‘Iron Man 2,’ ‘Thor’ was prepping upstairs. Jon did go up and did come down so I want to foster that kind of back-and-forth.”